PharmacyForward
Social Media to Make Professional Connections (II)

Social Media to Make Professional Connections (II)

July 8, 2020

Ashley Barlow, PharmD (MD Anderson Cancer Center) & Brooke Barlow, PharmD (University of Kentucky Chandler Medical Center) - @theABofPharmaC and PGY2 Pharmacy Practice Residents - talk to us about developing their professional brand using Twitter and why creating an online presence can help you achieve your career goals.

Key Lessons:

  • Social media, especially Twitter, has become an increasingly important forum for connecting with professional colleagues and engaging in dialog about cutting edge issues that impact patient care and pharmacy practice.
  • To get started, read this brief article by Robert Pugliese entitled How Twitter Has Made Me a Better Pharmacist.
  • Consider maintaining separate professional and personal social media accounts.
  • Instagram, Facebook, LinkedIn, and Twitter are the most commonly used social media platforms for professional networking purposes.
  • Everyone should purposefully develop their professional brand online.  Your digital footprint ultimately reflects your reputation.
  • Your online persona is perhaps the first and most important impression that others with have of you.
  • Think about the ABCDEs of your social media presence. A - align your social media with your professional goals.  B - build your profile with a professional bio and photo.  C - curate the content you find interesting and important.  D - define your audience.  E - engage in conversations ... be sure to like, comment, and retweet!
  • Your online network through social media can lead to many new opportunities.

Get the Social Media Infographic by Ashley and Brooke Barlow (@theABofPharmaC)

Social Determinants of Health and Healthcare Delivery (II)

Social Determinants of Health and Healthcare Delivery (II)

October 22, 2019

Lea Eiland, PharmD, BCPS, BCPPS - Clinical Professor and Associate Department Head, Department of Pharmacy Practice, Auburn University Harrison School of Pharmacy — talks to us about the impact of generational differences ... and why these differences influences our patients' communication perferences, beliefs, and expectations.

Key Lessons:

  • Our patients and workforce are more diverse than ever - including their generational experiences that influence their expectations related to work, healthcare delivery, and communication.
  • Generational differences are generalizations - so not all people within a generation fit the stereotype and we need to be careful to not make assumptions.
  • The generations currrently in the workforce and healthcare delivery systems are Traditionalist, Baby Boomers, Gen-X, Millennials, and Gen-Z/iGeneration.
  • Comfort levels with digital technology and communication formats vary by generation.  Older generations tend to prefer face-to-face and long-form written communications ... while more recent generations prefer short-form written communications.  But everyone can learn to adapt!
  • Recent generations prefer short, action-oriented, on-demand learning methods.
  • Feedback preferences are also generational. Older generations generally desire less frequent feedback and more recent generations prefer more.
  • Learning how to function well as a team requires a shared vision about the goals and valuing the contributions of each person on the team.

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